Submit and vote on savings tips
A Facebook page was developed to be integrated into UBank’s existing Facebook presence to allow users to submit their own saving tips, and vote on the tips other users submitted.
To provide easy access to the page from personal pages of fans a Savings Tip widget was created in Flash.
Hundreds of tips received
The Savings is the New Spending campaign message was heard by UBank’s Facebook fans and generated hundreds of tips. UBank continues to use social media channels as a core part of their marketing strategy.