“Today’s banking world is being disrupted by new technologies, non-traditional competitors, regulatory changes and ultra-sophisticated customers — requiring speed and innovation to maintain exceptional customer loyalty and advocacy,” says Valter Adao, Deloitte Digital and Innovation leader. “To compete in the changing banking landscape, it’s important for banks to provide their customers with experiences that are genuinely and positively surprising in both their function and appearance. Digital Bank is designed to help banks create value by offering their customers banking capabilities that are tailored to their individual needs, behaviours and patterns.”
The service is integrated with a wide range of leading cloud vendors, enabling clients to benefit from pre-integrated partner technologies. This flexible, open, and adaptable platform enables banks to deliver digital banking experiences that can drive differentiation, innovation and outstanding customer and employee experiences.
Digital Bank’s capabilities and potential benefits include:
◾Augmented Salesforce Platform with many technologies, fintech solutions and AppExchange partners, as well as personalized channel engagement through automated marketing using Salesforce Marketing Cloud
◾Ability to expand relationships by having full visibility into bank relationships across business units
◾Established customer trust through multifactor secured cloud banking platforms and improved onboarding for customers through a fully mobile process enabled by many technologies
◾Increased speed and agility to meet customer needs, as well as the regulatory needs of the banking industry, using predictive analytics based on account behaviour to recommend next best offers and next best actions
◾Accelerated implementation allowing banks to generate ROI faster, including linking newly created accounts in Salesforce to a blockchain secured digital identity
“To succeed in today’s digital world, banks need to transition from a product-centric approach to a needs-based customer model adding value anytime, on any device as if it were a human interaction,” said James McLaren, Associate Director for Deloitte Digital, Salesforce. “Deloitte Digital’s new service will help banks to better serve their customers by providing them with a simplified and connected experience at every touch point.”
“Today’s digital customer journey requires a whole new mindset, and this unique consultancy model removes traditional barriers, allowing banks to better serve customers in a simpler, smooth way, which is at the core of effective digital transformations,” concludes Adao.
Deloitte Digital has created a new model for a new age — a creative digital consultancy. That means bringing together all the creative and technology capabilities, business acumen and industry insight needed to help transform clients’ businesses with digital. With Deloitte Digital’s end-to-end capabilities, clients bring their greatest ambitions, knowing Deloitte Digital has what it takes to bring new business visions to life.